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Hotel & Resorts Advisory - dorianstrategic.com

http://www.dorianstrategic.com/en/Hotel-Resorts-Advisory---Greece-International-279.htm - Aug 24, 2019
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Hotel & Resorts Advisory

We provide all services from concept to realization of a project. That includes market research, investment financing, sales strategy, marketing and promotion in tourism markets, human resources management, business planning, hotel organization and operating processes, cost optimization, restructuring and valuation services and feasibility studies

 

Our in-depth understanding of the hotel sector is securing you the desired results. On the operation of the hotel we offer performance optimization services on both the revenue and cost sides. 


Our track record in the repositioning and branding of existing or new hotels is essential in this line of services. We create marketing plans and budgeting, promotion campaigns nationally and internationally, sales increases through our network of tour operators and the web, all graphic and web designs and presence in all major tourism fairs. 



INVESTMENT SALES - DUE DILIGENCE

 

With a strong commitment to results, quality and business ethics, we serve hotel owners and investors enhancing the value of each sale transaction. We navigate our clients thorough due diligence and closing process with the property for sale and the sales process itself.



HOTEL MANAGEMENT – ADVISORY

 

In this increasingly competitive environment the need to optimize the performance of the hotel has never been stronger. Our services are customized to the client’s needs and include: 

 

  • Sales strategy, marketing and promotion in tourism markets: Marketing plan, market study and research, target-markets selection, planning of promotional programs and actions (e.g. presence at exhibitions, advertising) and evaluation of promotional activities effectiveness and branding / support in the cooperation with international hotel management companies with reservation system

 

  • Human resources management: Development of goal setting and evaluation systems: Development of processes and tools to evaluate employee performance, select evaluation criteria per employee level, managers training and executive search and selection: Εvaluation and selection of the most appropriate candidates for the middle and top management positions

 

  • Business planning: Market study (strategic market analysis) and research, analysis of internal and external environment SWOT (Strengths, Weaknesses, Opportunities, Threats), analysis, definition of strategic and operational objectives, development of action and time plan and preparation of financial projections (income statement, balance sheet, cash flow statement), development of scenarios and sensitivity analysis

 

  • Hotel organization and operating processes: Allocation of responsibilities and tasks set for all operational functions (e.g. management of partnerships with tour operators), internal audits on the company's operations and assessment of the degree of compliance with company procedures, detailed review and analysis of hotel operating procedures and support during the preparation and implementation of Hotel Operation Manual

 

  • Cost optimization: Identification, analysis and evaluation of the significance of the major cost categories and cost drivers, benchmarking with previous periods, high level conclusions for potential interventions to limit expenditure per cost area, preparation of suggestions to reduce expenses per area and evaluation and redesign of the budget

 

  • Restructuring and valuation services: Property Valuation: Estimated Market Value, Fair Market Value, Future Value, Insurance Value, Tangible Value, Investment Value, Rental Value, Highest and Best Use Analysis and equity valuation: Business valuation of the company that owns the hotel unit based on internationally accepted methods

 

  • Management and strategic planning, budgeting as well operational reviews of individual hotels. 

 

  • Feasibility studies

 


INVESTMENT FINANCING 


Our hotel and real estate experts support hotel owners in raising and managing project financing, and negotiating and executing any refinancing or recapitalizations. We assist in sales and leaseback structures and in loan restructuring. Our extensive relationships with equity providers and lenders and our ability to match them with operators and owners are impeccable.


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